Our Approach.
It all starts with understanding what challenge we are looking to solve.
Our approach is to peel back the layers and understand what lies beneath the problems. What beliefs are driving the behaviours? What actions are leading to inaction? What decisions did we make that helped in the short-term, but may impact our long-term?
“What keeps you up at night?”
We ask this question to CEOs and Founders we work with, to get closer to the concern or root challenge we are looking to solve. Sometimes the answer is well-defined, sometimes it’s ambiguous and we need to take a step back and break it down into something actionable.
These could be actual or perceived, but ultimately there is something underlying that causes the concern. It could be anything from scaling your tools and systems to keep up with the growth, it could be cultural concerns about your people, or it could be how you will continue to keep up with customer expectations as you grow.
With over 20 years of experience in growing ASX-listed companies and startups, we’ve seen a lot. We can’t say we’ve seen it all, but we’ve seen a lot and can help you ensure you succeed.
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Advise
We start by having a conversation that leads to our recommendations. Our goal here is to understand your goals and how we can get you there.
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Assess
Once we have the way forward, we need to understand the landscape. What are we working with, what are our enablers and blockers.
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Articulate
This is where we start getting into the finer details, and agreeing on desired outcomes, milestones and timelines for us to work to.
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Action
Now the fun part. We take action and kickoff the positive change and work we set out to do together.
Our Focus Areas.
Ready to find our spark?
We tailor our services to what you need and how it best works with your business, no matter what stage of growth you are in. These are the areas we specialise in to help you grow and scale your startup.
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Customer Acquisition & Sales Strategy: we focus on your go-to-market approaches, lead generation and sales processes.
Product-Market Fit: we ensure that your product or service meets your customer needs and resonates with your target market.
Customer Success & Retention: we focus on the relationship between your customers, reducing churn and increasing lifetime value.
Brand Building & Positioning: we can help you solidify your brand presence as a market leader.
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Scalable Infrastructure: reviewing your current tech infrastructure to ensure it is setup to scale and grow with you.
Data-Driven Growth: we ensure we have the means to use metrics and analytics to not just get the data - but ensure it gets us value in business performance.
Team Growth and Culture Development: we can't create a culture, but we can help foster a team and work environment that promotes innovation and adaptability - even when remote.
International Expansion: scaling your business into markets unknown can be costly and daunting we can support you with localised strategy for success.
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Growth through financial strategy: budgets are tight, which means we need to manage resources in a strategic way to ensure there is a solid runway for growth.
Product Development & Innovation: ensuring continuous improvement applies to your product means listening to your customer and market feedback - and in bringing these back into your business drive new ideas and improvements.
Strategic Partnerships: it's all about the relationships we build and the value we mutually get from them.
